Waves Studios: A Creator-Led Campaign That Delivered
FS Creative Team
Creator Performance Engine
July 2026
4 min read
3.3M
Impressions
700K+
Reach
250+
Pieces of media posted
Inside the always-on creator programme that turned Waves Studios into a steady supply of tested paid social creative.
The Challenge
Waves Studios needed a steady supply of fresh, tested creative for paid social — without relying on one-off shoots or guesswork about which angles would actually perform.
Pro Tip
A one-off content batch buys you a few weeks. An always-on creator pipeline buys you a system.
The Approach
We built an always-on creator programme: sourcing, briefing and seeding product to a rotating pool of creators, then editing what they produced into paid social creative — tested in structured weekly cycles.
Pro Tip
Usage rights were secured upfront, so every asset was cleared for paid social from day one.
The Results
Over a six-month programme, 90+ creators were activated. The output spoke for itself — see the numbers below.
Pro Tip
41,166 content saves across the programme — real engagement, not vanity metrics.
What's Next
The programme keeps running every month — new creators, new product moments, new angles for paid social to test.
Pro Tip
A creative pipeline that never runs dry is the whole point.
Want results like this?
If your paid social account is running out of fresh creative to test, this is exactly the problem we solve. Book a discovery call and we’ll map where the engine fits.
